
Hello I'm
Samuel Hadsall,
I'm a Web DeveloperWordPress Engineer
I build things for the web.
Senior WordPress Engineer with 10+ years of experience owning backend architecture, hosting infrastructure, and performance for large-scale WordPress platforms. Deep expertise in custom plugin development, server management, DNS and SSL configuration, zero-downtime migrations, and API integrations. Proven ability to operate independently, troubleshoot complex production issues, and deliver secure, high-performance systems that scale.
What I Do
Building reliable WordPress platforms and modern front-ends
Backend architecture, custom plugins, performance, and JavaScript-powered UI—focused on maintainable code and production stability.
Web Development
WordPress Engineering
JavaScript Developer
UX-Focused Front-End
About Me
Modern Front-End & Web Engineering

I'm a senior web and WordPress engineer with over a decade of experience building, maintaining, and scaling production websites and applications. My work focuses on custom WordPress development, backend architecture, performance optimization, and JavaScript-driven front-end experiences.
I've worked across agency, in-house, and freelance environments, supporting everything from marketing sites to complex, data-driven platforms. I'm especially comfortable owning systems end-to-end — from database structure and APIs to front-end behavior and deployment.
Today, I work at SteadyRain, a St. Louis–based digital agency, where I help teams ship reliable, maintainable solutions for mid- to large-scale clients. I value clean code, clear communication, and building things that are designed to last.
Outside of work, I enjoy experimenting with new technologies, side projects, and hands-on creative work.
Writing & Experiments
What I’m Building, Breaking, and Learning
Building a Custom Nested Widget in Elementor (Step-by-Step)
Building Nested Widgets in Elementor (When the Docs Stop Helping)
Building Modular UI with DNN Containers (Before Everything Was “Components”)
Let'ss Work Together
Have a project, role, or idea you'sd like to discuss?